Sooo… yep, look to the right!!
How did I do this? Well, I will explain soon enough in class, but if you want to get ahead read below.
Basically I created a specific audience within my Facebook ad account using your emails and marketed only to that audience. I created a Facebook ad that allowed me to reach only 40 people, the ones who were kind enough to give me their email for this trick.
The cost of the campaign: literally pennies. The upsides:
- I have cheap traffic on my site.
- I have the analytics for this page set up to measure conversions, I know who comes in, when, and what they do when they get here.
- I have something called a “Facebook pixel” set up, which means I can show ads on Facebook and Instagram only to the people who visit this page and this page only.
- And even a few other things. If I had a newsletter signup I could track the number of signups, if I had a PDF download I could measure conversions and if I had a product I could track actual sales of that product.
So… that’s about it at the moment. You might want to go to the Facebook Page for this blog and leave a like or send me an email so I know you were here (feel free to call me names, as long as they are appropriate).