The definitive guide to all things social

A logotype collection of well-known social media brand’s printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

Sooo… yep, look to the right!!

How did I do this? Well, I will explain soon enough in class, but if you want to get ahead read below.

Basically I created a specific audience within my Facebook ad account using your emails and marketed only to that audience. I created a Facebook ad that allowed me to reach only 40 people, the ones who were kind enough to give me their email for this trick.

The cost of the campaign: literally pennies. The upsides:

  • I have cheap traffic on my site.
  • I have the analytics for this page set up to measure conversions, I know who comes in, when, and what they do when they get here.
  • I have something called a “Facebook pixel” set up, which means I can show ads on Facebook and Instagram only to the people who visit this page and this page only.
  • And even a few other things. If I had a newsletter signup I could track the number of signups, if I had a PDF download I could measure conversions and if I had a product I could track actual sales of that product.

So… that’s about it at the moment. You might want to go to the Facebook Page for this blog and leave a like or send me an email so I know you were here (feel free to call me names, as long as they are appropriate).